The process of defining your offer and its value proposition is a critical piece of your business strategy. At Coretek Services we want to help you define, specifically, what you will sell and why customers will want to buy it. That's why we have come up with this Data Platform & Analytics playbook. It's intended for new and existing Microsoft partners that are adding a new practice to their business. In it, we will cover the four cloud business models (reselling, project services, managed services, and intellectual property), their respective profitability, how you can assess the profitability of your own practice, and much more.